drew_resume_2025_final.pdf
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Experience

Summary
Strategic, award-winning executive creative leader with 15+ years driving brand transformation, creative strategy, and measurable business outcomes across Fortune 3 healthcare and financial services environments. Expert in translating brand strategy into breakthrough creative guidelines and content platforms that build awareness, engagement, and trust. Proven success leading multi-disciplinary teams, scaling in-house creative operations, and unifying global brand systems that drive measurable ROI. Known for aligning with C-suite leaders, inspiring high-performing teams, and delivering idea-led creative across all channels.

Director of Creative Strategy & Content, UnitedHealth Group
Worked directly with the CMO, chief of staff and Executive Communications of a Fortune 3 company on strategic planning, content development and executive communications. 
  • Architected executive-ready content and visual systems that clearly communicated enterprise marketing priorities and growth strategies
  • Drove enterprise-wide employee engagement initiatives, improving adoption of strategic bets and alignment with organizational values
  • Unified brand identity across 3 major brands, ensuring consistency and clarity for consumer, client, and member audiences
    
Executive Creative Director, UnitedHealthcare
Led multi-disciplinary creative teams and agency partners to deliver award-winning work across the enterprise. Consulted regularly with Medicare, Medicaid, ACA, and Employer creative leads to ensure consistency, quality and performance.
  • Directed creative strategy and brand guidelines across all UHC business lines, ensuring consistency, clarity, and measurable impact for Medicare, ACA, and Employer segments
  • Elevated brand performance through integrated creative across TV, social, OOH, and live events—driving a +4 point lift in enterprise Brand Health
  • Built and scaled a unified brand system, training cross-functional teams to reduce design fragmentation, improve speed-to-market, and strengthen recognition across consumer and client touchpoints
  •  Drove content innovation by expanding photography and illustration libraries to authentically reflect diverse audiences, fueling higher engagement and resonance across campaigns
  • Delivered cost savings and efficiency, developing new brand identities and standards (UnitedHealthcare Children’s Foundation) that saved over $500K annually in agency fees
Creative Director, Optum Rx
Led direct-to-consumer marketing and design for Optum Perks and the Optum Store, as well as member communications for Optum Rx. My team included internal creatives, large agency partners, and a team of contractors.
  • Built a creative team from the ground up to launch new D2C offerings for the Optum brand
  • Drove creative development for ongoing paid and organic social campaigns, resulting in ~$1.5M in annual cost savings 
  • Developed new templates for email, newsletters and social that improved speed-to-market and increased reach and engagement for PBM communications
  • Contributed to the Optum rebrand, including illustration library and standards development
  • ​Guided digital product teams to develop modern, user-centered UI, including rules and documentation for accessibility
Senior Manager of Design & Development, Ameriprise
Product owner and creative consultant. I led stakeholder alignment with key leaders to implement a new learning platform for over 20,000 financial advisors— including onboarding materials, video production, learning design and UI best practices. 
•    Architected the user experience strategy and facilitated change management
•    Worked with PMs and tech to deliver an on-brand experience 
•    Drove adoption strategy, learning design and support materials

Creative Lead, UnitedHealthcare Medicare & Retirement
My work spanned video, live event production and web design, enabling over 50,000 sales agents to access resources and materials to effectively and compliantly sell Medicare plans.
  • Produced over 70 videos, contributing to +$500k in annual cost savings
  • Designed live event creative and collateral for large-scale, multi-day events
  • Redesigned a key internal website, reducing user frustration and increasing employee engagement
 

Education

MFA – Interactive Design, University of Minnesota
​BFA – 3D Animation, Rocky Mountain College of Art & Design

Skills

Animation 
Art direction
Brand & identity
Copywriting 
Creative direction
Graphic design
Illustration 
Storyboarding
​Video production
 

Software

Affinity Designer
Canva
Creative Cloud
Figma
GenAI tools
​Microsoft Office
Miro
​Sketch
Workfront
 
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